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The Bottom Line on "Product Launch Formula"

Jeff Walker is at it again.  Product Launch Formula 3.0 is being released this week, and it seems that all the Big Name marketers are talking about it.  But is it worth the hype, or is it just another name for a very old marketing strategy used by every corner grocery store?

At first, it sounds like the greatest thing since bread, sliced or otherwise.  And if you're not paying close attention, you'll come away from the various promotions thinking that Jeff Walker has somehow intuited the secrets of the marketing universe to come up with something that no one else has ever thought to do.

However, closer inspection reveals that the core of PLF is simple — run a sale, and promote the hell out of it.

Top Email Marketing Software

As someone who has been involved with ecommerce for nearly 9 years, I've used several systems for managing my mailing list.

The system which served me the longest was ListMailPro, and was great when I bought it.  Unfortunately, the developer got bogged down with other projects, and never came back to update ListMailPro, and consequently, it became less and less "cutting edge".

Many online marketers choose to sign up with a service, like Aweber, GetResponse, Constant Contact, or others.  The reasoning for this is that the services have people on staff to maintain relationships with the various ISPs, and do everything they can to keep their mail servers off all "blacklists", which would prevent their customers' emails from getting through to their intended recipients.

Website Content to Enhance Sales

Many website business owners are confused by the concept of adding freely accessible content to the same website on which they offer products for sale. They understand that posting freely accessible content will help draw people to the website where they may purchase products, but they are unsure what types of content they should post.

As a result, the content they add often competes for the website visitor's attention, and depresses sales instead of increasing them. In this short article I will clear up the mystery for you so you will always know exactly what type of content to add, and what type of content to avoid.

When adding freely accessible content to your e-commerce website, the types of content you generally want to add are things which encourage sales of the products you sell.

Lessons Learned from Frank Kern & Mass Control Marketing

I admit it.  I get sidetracked very easily, especially when it comes to learning new stuff that can make me more effective in what I'm doing.  This time, however, I didn't have to invest in another high-priced course, since I had a friend who had purchased Frank Kern's Mass Control Marketing package and gave me a chance to watch the videos and read through the manual.

Even with limited access, I now understand much of what Jeff Walker tried to teach in his Product Launch Formula package I purchased last Winter.  Specifically, how to craft your "marketing character" and develop a storyline for your marketing.  I also learned some really nifty ways to add scarcity to a launch without coming across as manipulative.  Furthermore, I learned how to prove your system works even if you haven't actually used it yourself.

How To Start Your Very Own Ezine Website

Near the beginning of last year, I started a new ezine website called "Pragmatic Solutions Now!".  I had very specific reasons for doing so, and reasons why I'm no longer actively maintaining that site, which we will not get into for this article.  Suffice it to say that there are many good reasons for wanting to start an ezine website.  Many of the most profitable websites are ezine websites, with the majority of their revenue coming from the sale of advertising.

An ezine may be run as a full-time business, or as a part-time venture.  I ran my ezine as a part-time venture, even though I published 5 or more articles every week.

In this article, I will outline the steps I took to get this ezine website set up and running.  By following these steps, you too can set up an ezine website on any topic you desire and have it running within a very short period of time.

Creating Viral Ebooks

Creating a viral ebook does not need to be a complex or difficult project.  In fact, if you already have written material, it can be a very quick and easy task to do.

Let's start out defining what a viral ebook is and what needs to be included.  A viral ebook is usually a PDF file containing enough valuable content that people want to pass it on to others.  Most of the time, it also contains a marketing message that inspires people to come to your website and take some action, such as signing up for your mailing list, or buying one or more of your products.  This marketing message isn't as important when your only goal is to get your message out there, but when you want to accomplish more, then this marketing message becomes more important.

In short, a viral ebook is a package that includes both content and marketing, and is presented in a way that people want to pass it on to others.

 

How I Built A Mailing List of 1800 In Less Than 2 Weeks

Everywhere you look, there are Internet Marketing experts telling you that "the money is in the list," and that in order to have a SUCCESSFUL online business, you need to build a large mailing list.  Many of these top players claim to have lists of over 200,000 subscribers, and sometimes even over a million.  And yet, there are many who have lists of less than 1000 subscribers when there is absolutely no reason for it.

In this article, I'm going to show you an easy way to quickly build a mailing list.  In fact, by using this simple process, I was able to build a list of 1800 subscribers in less than 2 weeks.  The principles are easy to understand, and may be adapted to any niche, and may be put into action by anyone with a few dollars to invest.  Although it's possible to do this without spending any money, the truth is that you'll get a lot better results when you can invest in building your list.

 

Promoting Other People's Products As An Affiliate

On the Internet, there are many different ways to make money. However, when you boil it down to the basics, there are only 2 ways.

  1. Create a product and sell it.

  2. Help someone else sell their product.

That’s it. Money is made when a product is sold to a customer. So you either sell the product directly, or you help someone else sell their product. Everything else you find is a derivative of either of these 2 profit producers.

How Even Non-Experts Can Make BIG BUCKS Selling Information Online

As my first content post to the KeyWebTools website, I thought it would be a good idea to show how ANYONE can make money online, regardless if they are an expert in a subject or not.

So this post will focus on how someone could start an online business and start earning money as a non-expert. What’s really surprising is that setting this up can be relatively quick and easy, and depending on the subject matter, can even be highly profitable.

While most of this information is fairly basic, it's a good starting point for everything else to follow.

Step 1: Define your business type

The first step in any business is to define the type of business you want to run. To simplify this, I will assume that you want to run an information-based business on the Internet. There are many reasons to choose such a business, such as time-freedom, low start-up costs, and sheer profitability.