Many website business owners are confused by the concept of adding freely accessible content to the same website on which they offer products for sale. They understand that posting freely accessible content will help draw people to the website where they may purchase products, but they are unsure what types of content they should post.
As a result, the content they add often competes for the website visitor’s attention, and depresses sales instead of increasing them. In this short article I will clear up the mystery for you so you will always know exactly what type of content to add, and what type of content to avoid.
When adding freely accessible content to your e-commerce website, the types of content you generally want to add are things which encourage sales of the products you sell.
For instance, you may want to post product reviews where people have compared your products to other products, and show how your products are better. You may wish to include articles describing things which may be done using your products. Articles which teach people how to evaluate the quality of your products may also be a good choice, especially when your products are technology-based or based in some science which requires a thorough explanation to fully appreciate
You may want to include news of events in which people may get a closer experience with your products, with you, and with your message. You would also want to include any news stories that tell of awards, degrees, or accolades you receive, establishing your credentials as an expert in your field.
Essentially the content you want to add to your e-commerce website is content that would help persuade the reader to buy your products. In no way do you want the freely accessible content to compete with the sale of your products. This is particularly true when the products you sell are information products, which teach people how to do things
When selling information products, the temptation is great to post content which demonstrates your expertise by teaching people how to do the same things your paid products teach them how to do. In this situation, it may be advisable to post content which teaches people what to do, but not how to do it. Also, you may post content which describes how other people have used your information to accomplish great things without specifically explaining what they did.
This is done quite often in Internet marketing promotions in which they talk about the topic of a person’s business, and the money results that they got when following a specific marketing process, but do not reveal the actual marketing process used.
In personal development niches, this is often done by describing the levels of success a person attains after having gone through a specific personal development course. These levels of success may be described as heights of happiness and joy that person enjoys on a regular basis, or it may be the confidence that led them to start your own business, or the confidence that helped them improve their relationships.
Obviously this is much easier to accomplish when selling physical products. With physical products, no matter how much you talk about the product, the information will never replace it. However as you have seen in the examples given here, you have to be careful about what types of content you post when selling information products.
Whenever you are considering whether or not to add a piece of content to your e-commerce website, keep this one question in mind — Will this give the reader a reason to buy my product, or does it replace my product?
If it replaces your product, throw it out.